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Hi, I’m Mallorie

I’m well on my way to Financial Independence. And, I suspect, you are too. Or at least you want to be.

If thinking of sitting in a cubicle for 30+ years makes you cringe and the idea of pursing what matters most to you lights up your eyes, you’ve come to the right place.

Hummingbird Co. is designed especially for people who want more out of life than waiting for a paycheck. But we know that journey is hard sometimes. And when it gets difficult, Hummingbird Co. is here to help.

You can afford anything, but not everything.
— Paula Pant, Afford Anything

Here’s what I do:

Financial Optimization and strategy

Are you just starting on your journey to Financial Independence and don’t know where to start? Or maybe you’ve been working on it for a while but have gotten stuck or feel like you’ve plateaued. That’s where we come in.

We can create a personalized plan of attack that makes the most of your current financial situation in order to reach FI sooner. Our tips and plans reduce the chaos and give a clear blueprint for where you can be right now.

Want more than this? We can also do all the work for you by managing your expenses continuously while providing a framework for your constantly evolving finances and goals.


Financial Coaching

Want to do it yourself but want someone there helping you along the way?

With a Financial Coach, we’ll be there to guide you through the difficult bits of reaching FI.

Our goal is to find the best path to your financial goals and then guide you based on that plan. As a coach, I’ll provide support, guidance, accountability, and education during your journey.


Content creation

When it comes to information about finances, FI, FIRE, and optimization, Hummingbird Co. is your go-to expert. If you’re looking for content - blog posts, newsletters, ads, emails, birthday cards, EVERYTHING - we’ll deliver quality, well-researched work that you and your audience will love.

Want to see what I’m talking about? Here’s a little glimpse of my work so far:


Interested? There’s no fee for our first consultation.

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Who am I?

Hummingbird Co. is founded and operated by Mallorie Smith, an accountant by trade and psychologist by study.

For years, I thought I would be a psychology researcher. Then, one day, I realized that pursuing that path was making me miserable. So I left it all behind.

Now I’m pursuing what brings me joy - the things that matter most to me - and I want to help others do the same.

To get in touch, email


She went above and beyond my expectations

— Ann Losinski, the Creative’s Companion, in her review of Hummingbird Co.